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Important Points In The Design Of Food Packaging Bags

Jul 14, 2018

Many food companies have also spent a lot of time on food packaging design. The following summarizes some design knowledge and key points of packaging design, which can be explained in three aspects; "eye-catching, understanding, good feeling."


  1. Eye-catching: Food packaging should play a role in promotion. First of all, it must attract the attention of consumers, because only the goods that cause consumers' attention can be purchased. Therefore, the packaging should use a novel and unique shape, bright colors, beautiful and delicate patterns, and each characteristic material can make the packaging have a striking effect, so that consumers will have a strong interest as soon as they see it. The unique and novel shape can attract the attention of consumers. Therefore, the design of food packaging bags must be eye-catching and can be seen at a glance.


2. Understanding: Successful packaging not only requires consumers to pay attention to and interest in the products through the use of shapes, colors, patterns and materials, but also enables consumers to accurately understand the products through packaging. Because people buy not the packaging, but the products inside the package. The most effective way to accurately convey product information is to truly convey the product image. It can be fully transparent. You can open the window to display the product on the packaging container. You can draw the product graphic on the packaging, and you can make a simple text description on the packaging. You can print colored product photos and so on on the package. Understanding is mainly to give people a real feeling.


3, good feeling: that is to say, the shape, color, pattern, material of the food packaging bag should be able to arouse people's favorite emotions, because people's dislikes play an extremely important role in purchasing impulses. The good feeling comes from two aspects. The first is the practical aspect, that is, whether the packaging can meet the needs of all aspects of the consumer and provide convenience. This involves the size, the number, and the exquisiteness of the packaging. The same food can be in large bags or small bags. Consumers can choose according to their own habits. The same products are beautifully packaged and easily selected by people as gifts. The packaging can only be used by themselves. When the packaging of the product is convenient, it will naturally cause a good impression on the consumer.

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